Discover 2025 entry level data analyst salary trends across the US, UK, Canada, India, Australia, and Germany. Learn how skills, certifications, industry, and location impact pay, plus compensation packages, benefits, and career growth tips for new analysts.
Entry-level data analyst salary figures can vary widely in 2025 depending on region, industry, and skillset. In the United States, for example, Glassdoor reports the average entry-level data analyst earns about $63,091 per yearglassdoor.com, while Payscale finds total compensation near $62,700 for those with under 1 year of experiencepayscale.com. Hubs like San Francisco, Seattle, New York, Chicago, and Boston typically offer the highest paysimplilearn.comcoursera.org. Globally, entry-level data analysts in the UK often start around £24,000–£25,000reed.comuk.indeed.com, Canada around C$54,000payscale.com, and Australia around A$93,600au.indeed.com. In India, freshers usually see about ₹3–6 lakh per yearupgrad.com, though leading tech firms may pay closer to ₹10–11 lakhglassdoor.co.in. Meanwhile in Germany, entry-level total compensation is roughly €50K–€60K (median ~€56.8K)levels.fyi. This global snapshot sets the stage for deeper insights.

Best Entry Level Data Analyst Salary Insights in 2025
Salaries for entry-level data analysts vary by country and city. Key highlights include:
- United States: Entry-level data analyst salaries average about $63K–$64K/yearglassdoor.compayscale.com. Major U.S. tech hubs pay more: San Francisco ($95.7K), New York ($85.9K), Boston ($84.2K), Chicago ($82.9K)coursera.org, and Seattle are known for higher pay due to demand and cost of livingsimplilearn.comcoursera.org. For example, Payscale data shows an entry-level Amazon data analyst averages about $63.9K total comp in Seattlepayscale.com, while at Facebook (Meta) the IC3 level (entry) is around $145K total comp (including base, stock, bonus)levels.fyi. Finance and consulting firms may start lower; one report shows JPMorgan entry-level analysts averaging ~$90K baseinterviewquery.com.
- United Kingdom: Entry-level data analyst roles typically start around £23K–£25K per yearreed.com. Indeed data confirms an average starting salary of roughly £24,420uk.indeed.com. For comparison, the national average data analyst salary (all levels) is around £35Kreed.com. Top UK cities (London, Edinburgh) can pay more (£30–40K+) for analysts. Entry level business analyst pay is often similar to these ranges.
- Canada: New graduates in Canada can expect about C$54,000 total compensation (base + bonuses)payscale.com. Glassdoor/Indeed list the average data analyst pay near C$72Kca.indeed.com, so entry-level is on the lower end of that spectrum. Major Canadian cities like Vancouver, Toronto, and Calgary offer higher pay than smaller regions.
- India: Fresh data analysts in India usually earn around ₹3–6 lakh per year (≈$4–8K)upgrad.com. PayScale’s Indian data shows an average entry-level base of about ₹10.95 lakhglassdoor.co.in, indicating many startups or tech companies pay higher. Finance, IT, and e-commerce sectors tend to offer the upper end of this range. Top metros (Bangalore, Mumbai) also command slightly more.
- Australia: According to Indeed, the average entry-level data analyst in Australia earns roughly A$93,620 per yearau.indeed.com. Most large cities (Sydney, Melbourne, Brisbane) report starting salaries in the A$90–100K range. Note these figures are in Australian dollars, roughly ~$62K–66K USD.
- Germany: Entry-level data analysts in Germany can expect a total compensation around €50K–€60K. Levels.fyi shows a median entry-level total comp of €56.8Klevels.fyi. Base salaries are typically €50K-58K, with bonuses or stock making up the rest.
Highest-paying U.S. cities: Big-city hubs pay more to offset high living costs. Glassdoor/Salary sites list top pay cities as San Francisco, Seattle, New York City, Boston (and often Chicago)simplilearn.comcoursera.org. For example, Glassdoor reports base salary estimates of ~$95.7K in SF vs ~$82.9K in Chicagocoursera.org.
15+ Factors Influencing Entry-Level Pay: Salary is shaped by many factors beyond just title. Key influences include:
- Education vs Credentials: A bachelor’s or master’s degree in analytics, computer science or related field often commands higher starting pay than a certificate or bootcamp alone. However, practical skills and certifications can make up the difference. (Some bootcamp grads start ~5–15% lower but advance quickly with experience.)
- Technical Skills: Core data skills significantly boost pay. Proficiency in SQL, Excel, Python, R are baseline requirements. Knowledge of Tableau, Power BI or other BI tools is a plus. (Payscale lists SQL, Excel, Python, Tableau and Power BI as key skills for analystspayscale.com.)
- Certifications: Industry certifications can increase your value. Popular examples are Google’s Data Analytics Certificate, Microsoft Certified: Data Analyst Associate (Power BI), AWS Certified Data Analytics – Specialty, and similar credentials. Employers often pay a premium to certified candidates.
- Industry: Some sectors pay more. Finance, tech/IT, and e-commerce firms typically offer higher starting salaries than government, education or small non-profitscoursera.org. For instance, a financial data analyst averaged ~$72K, whereas a technical (IT) data analyst was ~$90Kcoursera.org. Healthcare and government roles may start on the lower end of the scale.
- Company Size & Brand: Big tech companies (Amazon, Google, Meta) and top consultancies (Deloitte, PwC) generally have larger budgets and higher pay. For example, a data analyst at Deloitte Advisory sees median total comp around $95Klevels.fyi. By contrast, a small startup might offer less base salary but equity upside.
- Experience & Internships: Even at entry level, internship or project experience can help. Someone with a co-op term or relevant projects may negotiate higher pay. (Payscale notes entry-level comp rises with each early career year.)
- Location/Cost of Living: Payscale and Glassdoor data show salaries scale with locationcoursera.orgcoursera.org. An analyst in NYC or SF makes more than one in a small town. Many companies now give location-based salaries for remote rolescoursera.org.
- Business vs Data Role: Roles like business analyst or junior analyst often have slightly different pay. In practice, “junior data analyst” and “entry-level data analyst” salaries are similar, but a business analyst title can sometimes pay 5-10% less, depending on company. (We’ll touch on entry level business analyst pay, which generally trails by a small margin.)
- Negotiation: Even at hire, negotiation skills matter. Offering data on industry rates (Glassdoor, PayScale benchmarks) can tip an offer up a few thousand.
- Demand & Timing: In a hot job market, starting salaries rise. Tech booms or shortages of analytics talent push pay higher, whereas economic downturns might stall increases.
- Additional Factors: Other considerations include degree prestige, language skills (e.g., knowledge of German for jobs in Germany), relocation willingness, and the specific job duties (some entry roles have more responsibility, driving pay up).
Real-world Examples: To illustrate pay ranges, consider a few companies:
- Amazon (USA): Payscale shows an entry-level data analyst total comp ~$63.9Kpayscale.com in Seattle, including base+bonus. This reflects base around $60K plus a modest bonus.
- Meta (Facebook, USA): At Meta/FB, the entry IC3 level (new grads) is very high: ~$145K total compensationlevels.fyi (base ~$127K + stock/bonus). This shows how top tech firms offer aggressive packages to attract talent.
- Deloitte (Advisory, USA): Levels.fyi reports median total comp ~$95.5Klevels.fyi for data analysts at Deloitte Advisory, combining base and bonus/stock.
- JPMorgan Chase (USA): InterviewQuery data lists an entry-level analyst base ~$89.8Kinterviewquery.com at JPMorgan. (Often, financial institutions may also offer bonuses.)
- Startups (USA): Startup compensation varies. For example, one Series C startup paid a data analyst $104K salary + 0.05% equitytopstartups.io, while another (Series B) paid $140K + 0.07% equitytopstartups.io. Early-stage startups may start lower but offer equity stakes.
Each of these examples highlights that entry level data analyst salary depends heavily on employer and location. Big tech and finance tend to lead the pack, while smaller companies or non-profits pay less, often compensated with benefits or equity.
Entry Level Data Analyst Salary Packages & Compensation in 2025
A data analyst’s pay package includes more than just base salary. Here’s how compensation is structured:
- Base Salary: This is the guaranteed annual pay. For entry data analysts in the U.S., Payscale shows typical base salaries ranging from roughly $50K (10th percentile) to $70K (median)payscale.com. (The 90th percentile reaches ~$94K, but that often includes some extra experience.) Many offers for new analysts fall in the $55K–$75K range.
- Bonuses: Many employers award annual performance or sign-on bonuses. These might range from a few thousand to over $10K. Payscale notes bonus ranges for data analysts of $1K–$10Kpayscale.com. Tech companies may also give one-time bonuses; finance firms often have end-of-year bonuses.
- Stock Grants/Equity: Public companies (Google, Microsoft, etc.) and startups often include stock options or restricted stock units (RSUs). Entry-level stock grants vary widely: at big tech they can be substantial (e.g. tens of thousands of dollars in vesting stock over four years), while startups might give a small equity percentage as in the examples abovetopstartups.io.
- Total Compensation: This combines base, bonuses, equity value, and any commission/profit sharing. For clarity, Payscale reports that an entry-level U.S. analyst averages $62,704 total comppayscale.com (base + bonus + overtime, though commission is rare for analysts). Glassdoor similarly found ~$63K base for entry rolesglassdoor.com, so totals align in the low-$60Ks for many new analysts.
- Benefits Package: Beyond cash, employers offer benefits that add value:
- Health Coverage: Most jobs include medical, dental, vision insurance. Payscale data shows ~82% of data analysts receive medical benefits, 76% dental, 61% visionpayscale.com.
- Retirement: Commonly 401(k) matching in the U.S. (3–6% of salary) or pension contributions in Europe.
- Paid Time Off: Standard vacation (2–4 weeks) plus paid holidays. Many companies also offer sick leave and parental leave.
- Professional Development: Many employers fund certifications, conferences, or training courses. For example, some pay for AWS or Power BI exam fees.
- Other Perks: These may include remote work flexibility (even 100% remote options now common), wellness stipends, commuter benefits, or even student loan repayment assistance. (Some big employers have specific loan repayment programs to attract young talent.)
- Corporate vs. Startup vs. Consulting:
- Corporates (e.g. Google, IBM, Bank of America): Typically offer solid base salaries plus annual bonuses, full benefits, and formal career tracks. Base pay is often higher than at smaller firms.
- Startups (series A–C): Often have leaner base salaries but provide equity upside. Early-stage startups may pay 10–30% less in cash than a corporate, expecting high-growth potential in equitytopstartups.io. Benefits can be variable; some startups match corporate perks, others are barebones.
- Consulting/Analytics Firms (Deloitte, Accenture, etc.): Offer structured career paths. Entry-level salaries might start slightly below FAANG (say $55–65K for on-campus hires), but bonuses and promotions can boost pay quickly. Travel requirements can be high.
- Government/Non-profit: Entry salaries here are usually on the lower end of the scale (often $50K or less in the U.S.), but job security and benefits are strong.
- Location Cost-of-Living: Companies adjust salaries for geography. A data analyst in Manhattan or San Francisco might need $80K+ just to match a $60K salary in a low-cost area. Some companies explicitly use location-based pay for remote hirescoursera.org. Always consider local living costs when evaluating an offer.
In summary, entry-level pay isn’t just one number. An offer typically specifies a base salary, then you add expected bonuses and equity value to compare to market ratespayscale.compayscale.com. Fringe benefits (insurance, retirement, leave) also add significant value, sometimes equal to 10–20% of your cash compensation.
Entry Level Data Analyst Salary Features & Benefits
Beyond raw pay, entry-level data analyst roles often come with a suite of standard perks. Common inclusions are:
- Health Insurance: Medical, dental, and vision plans are typically provided. According to Payscale, about 82% of data analysts receive medical coverage, 76% get dental, and 61% get vision coveragepayscale.com. Premiums are often mostly or fully paid by the employer.
- Paid Holidays & Time Off: Expect ~10 federal holidays plus 2–4 weeks vacation per year at most companies. Parental leave policies are also growing – many firms now offer several weeks of paid leave for new parents.
- Retirement Contributions: Employers usually match a portion of 401(k) contributions (common matches range 3–6%). In countries with pensions, employers contribute a percent of salary to government or private pension plans.
- Professional Development & Education: Many companies reimburse or cover the cost of certifications and training. For example, they may pay for your Google Data Analytics certification, AWS courses, or on-site analytics bootcamps. Some even run internal training academies.
- Student Loan Assistance: Though less common, some large firms (and state/local governments) offer student loan payment help for graduates. This benefit can indirectly increase your effective compensation.
- Remote/Hybrid Work Flexibility: Especially post-pandemic, many data analyst roles allow telecommuting. Flexible scheduling or hybrid office policies can be seen as valuable perks. Some companies even provide home office stipends or coworking allowances.
- Other Perks: These can include free meals/snacks, gym memberships, wellness stipends, commuter benefits, etc. Startups often offer unique benefits like free lunches or game rooms, while corporates may offer commuter discounts or on-site fitness centers.
Overall, a strong benefits package can add 15-25% to your total compensation value. When comparing offers, tally up the estimated dollar value of benefits (insurance premiums covered, 401k match, paid leave) alongside salary.
How to Maximize Your Entry Level Data Analyst Salary (Step-by-Step Guide)
If you’re targeting a top salary as a new data analyst, here are actionable steps to boost your pay potential:
- Master In-Demand Skills: Become proficient in SQL, Excel, Python or R, and data visualization tools (Tableau, Power BI). These are baseline expectations. Payscale’s skill analysis highlights SQL, Excel, Python, Tableau, and Power BI as key analytics skillspayscale.com. The more tools you know, the higher your leverage.
- Build a Strong Portfolio: Do real projects that demonstrate your abilities. Contribute to Kaggle competitions, publish analysis on GitHub, or create dashboards/visualizations for sample datasets. Employers love seeing tangible work (and it gives you evidence to negotiate).
- Earn Relevant Certifications: Industry-recognized certificates signal expertise. Consider Google’s Data Analytics Professional Certificate, Microsoft’s Power BI Data Analyst Associate, or AWS Data Analytics Specialty. Even having one certification can allow you to target a higher starting band and stand out.
- Research Market Rates: Before applying or interviewing, look up salary ranges on Glassdoor, Payscale, Indeed, and Levels.fyi. For example, knowing that the average entry-level analyst in SF is ~$95Kcoursera.org helps set your expectations. Enter interviews with data: if you know the 75th percentile in your field is $75K for entry roles, you can negotiate toward that.
- Target the Right Industries: If pay is a priority, focus on industries with higher budgets (tech companies, finance firms, consulting firms). A data analyst starting salary in finance is often higher than an equivalent role in academia or governmentcoursera.org.
- Show Leadership and Business Impact: Even as an entry hire, emphasize internships or projects where you solved problems or drove decisions. Candidates who can articulate business impact (rather than just technical tasks) often get rated higher and can sometimes justify higher offers.
- Prepare to Negotiate: Never accept the first offer without discussion. Articulate your value – e.g., “I know the average in this region is [X], and with my experience in Y, I’d like [Y+5-10%].” Highlight any unique skills or projects.
- Stay Current with Trends: The analytics field is evolving fast. Learn basics of machine learning, cloud analytics (AWS/GCP/Azure), and AI/ML tools. These don’t make you an AI expert overnight, but showing knowledge of trending tech (like Python libraries for ML, or using BigQuery/Redshift) keeps you competitive for higher-paying roles even at entry level.
- Get Interviewing Experience: Practice technical and behavioral interview questions. Better interviewing can land you offers from higher-paying companies. Sometimes the difference between a $50K offer and a $70K offer is partly how well you interview and sell your skills.
- Consider Geographic Flexibility: Being open to relocating can expose you to higher-paying regions. Even if you want to live remotely, some companies still pay more for roles nominally based in expensive cities.
By actively improving your skills, credentials, and market knowledge, you position yourself in the top tier of candidates – which translates to better starting pay.
Future of Entry Level Data Analyst Salary in 2025 and Beyond
Looking ahead, entry-level data analyst pay is expected to grow steadily. Key trends to watch:
- Job Growth: The Bureau of Labor Statistics projects about 23% job growth for data analysts from 2023 to 2033coursera.org – much faster than average. High demand can push salaries up, especially for skilled analysts.
- AI and Automation: Advances in AI and analytics automation will change the role. Routine data cleaning and reporting tasks are increasingly automated by tools, meaning future analysts may focus more on strategic analysis. While some fear automation, the more likely outcome is that analysts with AI/ML skills will command higher pay, as their role becomes more specialized. Gartner predicted data/AI-related roles to grow ~15% annually as businesses invest in analyticsdigitaldefynd.com (source: IT industry reports).
- Remote Work Impact: As remote work normalizes, companies are expanding their candidate pools globally. In 2025+, we may see more location-neutral pay scales. For employers, this might mean slightly lower starting offers for remote hires in lower-cost regions, but also more competition for high-paying urban jobs. (Already, many tech firms use location-adjusted salariescoursera.org.)
- Demand for Specializations: New specializations within data analytics will emerge. Roles focusing on data privacy/GDPR, real-time analytics, and AI ethics will become important. Entry-level candidates with knowledge of data governance or streaming data tools (Kafka, Spark) could see an edge.
- Industry Shifts: Some industries will seek more analytics talent. As every sector digitizes, fields like healthcare, logistics, and even government will start offering more analytics roles, gradually raising average entry pay outside tech and finance.
- Career Progression: Entry-level analysts typically progress to senior analyst or data scientist roles. A senior data scientist in the US now earns on average around $119,000coursera.org, and analytics managers about $131,000coursera.org. As you climb the ladder, salaries grow rapidly. The typical path is Entry Analyst → Data Analyst → Senior Analyst → Data Scientist/Analyst → Analytics Manager. Building skills now (in SQL, ML basics, big data, etc.) can prepare you for those higher-paying roles.
In sum, the future for data analyst pay is bright. Even though tools like AI will change workflows, they will not eliminate the need for data-savvy professionals – they will just change the toolkit. Early-career analysts who adapt and learn emerging technologies will likely see their value (and salaries) increase over the next 5–10 years.
Summary: In 2025, entry level data analyst salary varies widely by location, sector, and skill level. In the U.S., typical starting salaries are in the low-to-mid $60Ksglassdoor.compayscale.com, while in the UK around £24Kuk.indeed.com, Canada C$54Kpayscale.com, India ₹3–6Lupgrad.com, Australia ~A$93Kau.indeed.com, and Germany ~€50–€60Klevels.fyi. Pay is higher in major cities (SF, NYC, Seattle, Boston)simplilearn.comcoursera.org and in industries like tech and financecoursera.org. Factors like education, SQL/Python skills, Tableau/Power BI expertise, and certifications (Google, AWS, Microsoft) can boost your earning potential. Companies often offer bonuses, stock, and rich benefits (healthcare, training, 401k match) on top of base pay. To maximize your salary, build a strong skills portfolio, earn relevant certs, and negotiate offers with market research. Looking forward, demand for data analysts is set to grow, with AI/automation shifting roles towards higher-level analysis. A career in data analytics offers clear progression from entry-level to senior and management roles, with salaries rising accordinglycoursera.orgcoursera.org. By staying current on tools and trends, entry-level analysts in 2025 can position themselves for excellent compensation and career growth.