Freelance SEO Consultant : 15 Trusted Experts to Boost Your U.S. Website Rankings in 2025

Hiring a freelance SEO consultant can skyrocket your site’s traffic. This 2025 guide covers where to find top U.S.-based freelancers (Upwork, PeoplePerHour, Toptal, SEOClerk, Clarity.fm, and more), the services they offer, how much they charge (with data from Ahrefs, Glassdoor, ZipRecruiter), and tips to vet and hire the right SEO freelancer.

A freelance SEO consultant is an independent specialist who helps websites rank higher in search results. In 2025, demand for SEO expertise is stronger than ever, and U.S. businesses often turn to a freelance SEO consultant for flexible, cost-effective support. This comprehensive guide explains where to find U.S.-based SEO consultants, what services they offer, how much they charge, and how to hire and vet the right SEO freelancer, while avoiding common red flags. We focus on real-world hiring scenarios, facts, and links to reputable sources and platforms, helping you make informed decisions.

Where to Find a Freelance SEO Consultant in 2025

Finding a qualified freelance SEO consultant can feel overwhelming given the many platforms and experts available. Popular freelance marketplaces and professional networks are great starting points. Here are 15 trusted U.S.-based resources and consultants:

• Upwork – A leading global freelancing marketplace. You can post your project and receive bids from experienced SEO freelancers across the U.S. with diverse specializations. Upwork features profiles with ratings, portfolios, and client reviews, making it easier to vet candidates.
• PeoplePerHour – Another top freelance platform where you can find remote SEO consultants in the U.S. by browsing SEO categories or posting a job. Profiles include past work examples and hourly rates, helping you compare independent SEO strategists.
• Toptal (SEO) – A high-end network for top freelancers. Toptal’s SEO section vets freelancers thoroughly, so you get pre-screened SEO experts. U.S.-based independent SEO strategists and consultants here often have extensive experience with enterprise clients.
• SEOClerk – A marketplace focused on SEO services. You can hire freelancers or agencies offering fixed-price SEO gigs (like link building, audits, or content services). Many U.S. SEO freelancers advertise affordable, specialized tasks here.
• Clarity.fm – A platform for expert advice calls. If you need quick insights from a top SEO consultant, you can schedule a call with professionals like Rand Fishkin or other U.S. SEO strategists to get tailored advice.
• Individual Experts & Agencies: Aside from platforms, consider reaching out directly to well-known U.S.-based SEO consultants and agencies. Examples include:
  • Neil Patel (NP Digital) – Co-founder of the marketing agency NP Digital, Neil Patel is a well-known SEO expert in the U.S. His site, neilpatel.com, offers tools and guides, and his agency employs top SEO strategists.
  • Rand Fishkin (SparkToro) – Co-founder of Moz and SparkToro, Rand Fishkin is a Seattle-based SEO thought leadersparktoro.com. His work on audience research and content strategy is widely respected.
  • Lily Ray (Amsive Digital) – Based in New York City, Lily Ray is an SEO specialist known for expertise in Google’s algorithms. She’s currently VP of SEO Strategy at Amsive Digitallilyray.nyc and offers consulting on content and technical SEO.
  • Aaron Rains (RainsArthur) – Aaron is a Texas-based SEO consultant with over 15 years’ experience. On his site rainsaaronseo.com, he highlights core services like keyword research and audits, emphasizing that he “becomes an extension of your marketing team”rainsaaronseo.com.
  • Glenn Gabe (G-Squared Interactive) – Glenn Gabe is an SEO veteran (27+ years) in New Jersey. His agency GSQi specializes in recovery from Google algorithm penalties and advanced technical auditsgsqi.com.
  • Chris Dreyer (Rankings.io) – Founder of Rankings.io in New York, Chris Dreyer is a legal SEO specialist (inc. law firms)favikon.com. His expertise in enterprise SEO can benefit niche industries.
  • Jason Hennessey (Hennessey Digital) – Jason Hennessey runs a California-based SEO agency Hennessey Digital and is known for strong results in competitive niches (like law firms)jasonhennessey.com. His founder page emphasizes real-world success.
  • Kevin Indig (Growth Advisor) – Kevin Indig is a Silicon Valley SEO strategist and growth consultant. His personal site shows work with brands like Shopify and Atlassiankevin-indig.com. He offers high-level growth and SEO strategy advice.
  • Sujan Patel (Mailshake) – Co-founder of multiple U.S. tech companies, Sujan Patel (based in Cleveland) has a strong marketing background. His site sujanpatel.com showcases his expertise in growth and SEO.
  • Nick LeRoy (SEOjobs) – Nick LeRoy is a Minnesota-based freelance SEO consultant and author with 15+ years experienceseojobs.com. He owns SEOjobs.com and the #SEOForLunch newsletter, offering straight-talking SEO advice.

These individual consultants and agencies either have publicly visible credentials (client lists, publications, industry accolades) or active profiles on their sites or social media. By exploring the links above, you can directly review portfolios, case studies, and client testimonials (many experts share these on their sites). When reaching out, verify they mention U.S. experience or serve U.S. clients to ensure they understand the local market and competition.

Services Offered by a Freelance SEO Consultant

A skilled freelance SEO consultant provides a range of services to improve a site’s visibility and conversions. Key offerings include:

• Technical SEO Audits: Reviewing site architecture, crawlability, page speed, and code structure to find and fix technical issues (broken links, indexation errors, mobile usability problems, etc.). Consultants use tools like Google Search Console, Screaming Frog, or Sitebulb to diagnose problems and recommend fixes. For example, many consultants include audits of site speed, sitemap errors, meta tags, and structured data in their scopesarahmoon.netgsqi.com.
• On-Page Optimization: Ensuring each webpage is optimized for target keywords. This involves improving title tags, meta descriptions, header tags, image alt text, URL structure, and content relevance. The consultant will align content with user intent and SEO best practices, sometimes rewriting content or guiding the creation of new content. They may also optimize internal linking and schema markup.
• Keyword Research & Content Strategy: Identifying the most valuable and relevant keywords for your business (based on search volume and competition) and advising on topic strategy. A consultant will outline a content calendar or strategic plan (blog posts, landing pages, product pages) that targets those keywords and fulfills audience needs. They often use tools like SEMrush, Ahrefs, or Google Keyword Planner to find opportunities. Content strategy may involve creating new content (blogs, guides) or improving existing content to rank better.
• Link Building & Outreach: Building high-quality backlinks from reputable sites to boost domain authority. This can include guest posting, digital PR, influencer outreach, and finding link opportunities relevant to your niche. Ethical consultants use manual outreach (emails, networking, content partnerships) rather than black-hat tactics. They may also identify and disavow toxic links harming your site.
• Local SEO (Google Business Profile): For U.S. businesses with physical locations or local markets, optimizing local presence is crucial. Consultants will set up or optimize your Google Business Profile (formerly Google My Business), manage citations (local directory listings), and ensure name/address/phone consistency. They also advise on local keyword strategy (e.g., “Seattle plumbing services”) and encourage reviews to boost local search signals.
• Analytics & Reporting: Setting up and monitoring analytics (Google Analytics, Google Search Console, and other SEO tools) to track traffic, rankings, and conversions. A consultant provides regular reports (weekly/monthly) on KPIs, explaining which strategies are working. They use data to refine the SEO strategy over time. Transparent consultants will agree on reporting frequency and metrics up front.

These services can be provided a la carte (e.g., only a technical audit) or bundled into an ongoing retainer. Each consultant may specialize: some focus on e-commerce SEO, others on enterprise sites, and some on local small businesses. When evaluating potential hires, ensure they offer the services your project needs. For example, if local SEO is crucial, confirm the consultant has experience optimizing Google Business Profiles and citations. If you need a full-service solution, look for a consultant or small agency that explicitly lists all the above services. Many of the experts listed above include service breakdowns on their websites (e.g., Aaron Rains’s site lists local SEO, on-page SEO, keyword strategy, E-E-A-T improvementsrainsaaronseo.com).

How Much Does It Cost to Hire a Freelance SEO Consultant?

Pricing for freelance SEO consultants varies widely based on expertise, project scope, and pricing model. Three common models are:

• Hourly vs. Monthly Retainer: Some consultants charge hourly rates, often for smaller tasks or strategy sessions, while others prefer a flat monthly fee for ongoing work. According to an industry survey by Ahrefs, the most common model is the monthly retainer (78.2% of SEO professionals)ahrefs.com. In this survey of 439 SEO providers, the average monthly retainer was about $2,917. However, there is a big range: 23% of SEOs charge just $500–$1,000 per month, while 1 in 10 charge over $10,000 per monthahrefs.com. Agencies typically charge more than individual consultants: on average, agencies charged about $3,209/month versus $1,348/month for freelancersahrefs.com. In other words, agencies charge roughly 138% more than freelancers for similar SEO workahrefs.com. Hourly rates also vary. The Ahrefs data found the average SEO hourly rate was $111/hourahrefs.com. However, this includes consultants (average $111) and agencies. ZipRecruiter reports that in 2025 the average U.S. SEO Consultant makes about $46/hour (about $95,500/year)ziprecruiter.com. Glassdoor similarly indicates SEO consultants earn around $92,000/year on average. Top-tier freelance experts with deep experience might charge $150–$200+ per hour, while less experienced ones or those in smaller markets might be $50–$75/hour.
• Project-Based Pricing: Alternatively, some consultants quote a fixed price for a defined project (e.g., “site audit and optimization for $3,000”). Project rates are common for one-off needs (e.g., a site migration, redesign, or initial setup). An Ahrefs poll found about 48.9% of SEOs do some per-project pricingahrefs.com. For example, a one-time comprehensive site audit or a “SEO setup” for a new site might have a set fee. These fees often translate roughly to a few hundred to several thousand dollars, depending on site size and goals.
• Data-Backed Benchmarks: To ground expectations, consider market data. According to the [Ahrefs SEO pricing report], agencies charged ~$3,209/month vs freelancers ~$1,348/monthahrefs.com, and consultants (often independent) averaged $3,250/monthahrefs.com. The same report noted that for local SEO specifically, freelancers charged about $1,150/month, whereas agencies charged around $1,819ahrefs.com. ZipRecruiter’s figures ($46/hour average) align with these ranges. Importantly, hiring a freelancer can cost significantly less than an agency or full-time hire. Agencies often include overhead and broader services, while a skilled freelancer can focus on core SEO tasks. Compared to hiring a full-time SEO employee (with salary, benefits, and training costs – typically $70K–$90K/year in the U.S.), a freelancer or retainer can be more cost-effective for many small to mid-size businessesahrefs.comziprecruiter.com.

In summary, budget at least $500–$2,000 per month to work with a competent freelance SEO consultant on a retainer, expecting to pay more for top-tier experts. Hourly tasks (like consulting calls or audits) will often run $75–$150/hour or more. Always clarify the pricing structure up front and ensure it aligns with deliverables. For example, some consultants will only work on a monthly retainer, while others allow flexibility. Data from Ahrefs, Glassdoor, and ZipRecruiter can help you benchmark your proposals against industry normsahrefs.comziprecruiter.com.

How to Vet and Hire the Right SEO Freelancer

Hiring an SEO freelancer (or freelance SEO consultant) isn’t just about price – it’s about finding the right fit. Follow these steps to vet candidates and make a sound hire:

1. Define Clear SEO Goals: Before you start searching, know what you want from SEO. Are you aiming for more organic traffic, better keyword rankings, higher conversions, or more local leads? As one expert notes, vague goals like “get on page one” aren’t very actionablesarahmoon.net. Instead, identify specific targets (e.g., 20% more monthly leads, ranking in the top 3 for certain key phrases). A good consultant will help refine these goals and explain what is realistically achievable.
2. Review Portfolios & Case Studies: Ask each candidate for examples of past work and results. Check their portfolio or request case studies of businesses similar to yours. Look for concrete outcomes (traffic growth, ranking improvements, sales uplift) and relevant industries. A seasoned consultant will be proud to share successes. For instance, many top consultants publish case studies on their sites. Reading testimonials or third-party reviews is also helpful. Avoid candidates who can’t provide any proof of results.
3. Evaluate Tools and Process: Inquire what SEO tools and methodologies they use. Reputable consultants often use industry-standard tools (SEMrush, Ahrefs, Screaming Frog, Google Analytics, etc.) and stay updated on SEO changes. During an initial call, a knowledgeable consultant should discuss a high-level strategy (technical SEO, content focus, link building plan) rather than giving you a canned sales pitch. This is a sign they have a thoughtful process. If they only mention vague tactics or guarantees (“we’ll get you page one!”), be cautious.
4. Ask about Reporting & Communication: Clarify how the freelancer will report progress and communicate. Will you get monthly reports detailing traffic, keyword positions, and tasks completed? How often will you meet or check in? Good communication is crucial. Ask about their communication style upfront – some use email summaries, some prefer calls or shared dashboards. Ensure their approach matches your preference.
5. Check References: If possible, get references or testimonials from past clients. A quick check: contact a former client (if available) and ask about the consultant’s responsiveness, transparency, and results. Real feedback can reveal if the freelancer sticks to deadlines, explains tactics clearly, and adheres to promised strategies.
6. Use a Deliverables-Based Contract: Formalize the agreement in a written contract or statement of work. The contract should outline scope (e.g., monthly tasks), payment terms, confidentiality, and expected deliverables (reports, content pieces, etc.). This protects both sides. For example, you might define that the consultant will perform a monthly SEO audit, publish X blog posts, and submit progress reports at month’s end. Ensure payment terms are clear (hourly vs flat fee) and consider tying milestones to payments.

Throughout vetting, watch for red flags:

• Guaranteed Rankings: Beware any consultant who promises you a #1 Google ranking for sure. No ethical SEO can guarantee that, since search algorithms change constantly.
• Black-Hat Techniques: If they mention tactics like PBNs (private blog networks), link farms, or buying links, steer clear. These risky strategies can lead to penalties.
• Lack of Transparency: A reliable consultant will explain their methods in plain terms and be honest about limitations. Avoid anyone who won’t talk details or who uses overly technical jargon to avoid answering.

By thoroughly vetting portfolios, tools, communication style, and ethics, you increase the chances of hiring an SEO freelancer who truly adds value. Remember Sarah Moon’s advice: know your goals and ensure the expert’s approach aligns with themsarahmoon.net. Checking portfolios and asking pointed questions will help you find a professional fit.

Signs of a Reliable vs. Risky SEO Consultant

When evaluating candidates, watch for these red flags vs. signs of professionalism:

• Red Flags (Risky SEO Consultants):
  • “Guaranteed” Rankings: Any promise of instant page-one results or fixed rankings is unrealistic. Ethical SEO work takes time.
  • Black-Hat Tactics: Suggestions to build links via shady networks, spam, or automated tools. Digital Authority warns: “Do not hire anyone who recommends the use of black hat SEO techniques or who makes unrealistic promises of overnight success.”digitalauthority.me.
  • Fake Testimonials: Reviews that seem too good or are unsubstantiated. Always verify testimonials (e.g., ask to speak with a referred client).
  • No Portfolio or Poor Site: If their own website is poorly optimized (slow, broken, no relevant content), that’s telling. A legitimate SEO consultant usually walks the talk.
  • Pushy Sales Tactics: Pressuring you to buy a large package immediately, or gaslighting you (“You must spend $X to succeed”). Transparency matters – good consultants explain ROI and are open to answering tough questions.
• Signs of a Reliable SEO Consultant:
  • Transparency & Ethics: They focus on best practices, explain steps clearly, and don’t promise quick fixes. They will typically follow Google’s guidelines and emphasize long-term, sustainable growth.
  • Relevant Experience: They can provide case studies or explain strategies used for past clients. This shows they’ve successfully implemented SEO plans before.
  • Clear Reporting: They offer concrete deliverables (reports with data, clear timelines) and use tools to back up their work. A detail-oriented consultant will set expectations on metrics and update you regularly.
  • Professionalism: Good communication, punctuality, and a willingness to educate you are key. If they ask good questions about your business goals and market, that’s a positive sign.
  • White-Hat Focus: They discuss content quality, user experience, and technical fixes, not just link schemes. For example, reliable consultants often emphasize factors like E-E-A-T (experience, expertise, authoritativeness, trust) and quality content.

By keeping these criteria in mind, you can steer your search towards qualified experts. Always trust your instincts too – if something feels off (like vague answers or pressure), it’s safer to interview multiple candidates. The right freelance SEO consultant will work collaboratively, setting realistic expectations and focusing on genuine improvement.